Business Objective
The aim of the promotional video is to encourage people to visit the tattoo shop and get a tattoo there and also to showcase the talent of the tattoo artists that work there.
Audience
The audience for the promotional video is people over the age of eighteen, as this is the legal age at which you can get a tattoo. The video will not be directed at a specific gender, as tattoos can be done on a male or female, however, the tattoo artists are all male at Hellcats and therefore this may attract a more male audience because of the iconography in the video and the decor of the studio.
Message
The message behind the video is to encourage people who maybe want to get a tattoo, but are unsure of where to go, where is a 'cool' place to go, where the artists are friendly etc.
Distribution
Hellcats (the tattoo studio) have their own Facebook page, youtube channel and Instagram page, so they may decide to upload the video on these platforms for their potential customers to see.
Concept
The general concept behind the video is
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