To get some inspiration for our own promotional video, Beth and I created some mood boards - a collection of our visual influences. I created a mood board with a muted colour theme, whereas Beth took her mood board in a more colourful direction - this gave us an idea of what colour palettes are common in tattoo parlours and meant we could think about the lighting and composition of our video.
We also decided that before we created our own tattoo shop promotional video, it would be a good idea to look at existing promotional videos for tattoo shops around the world. This could give us plenty of ideas for shot types, camera movements, angles etc as well as for the content of the video itself. Below are some of the videos we found that we enjoyed watching and thought we could use for inspiration.
We noticed that there were certain conventions of a tattoo parlour promotional video, and therefore aim to incorporate these conventions into our own promotional video.
- Long establishing shot at the beginning
- Shots of the artists drawing up designs / tattooing people
- Iconography - skulls, roses, guns, skateboards
- Shots of the art on the walls
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