Music Video Treatment

Working Title

The title of the video will be 'Moving Home'.

Genre 

Music video for the 90's emo inspired/alternative band Moose Blood.

Duration

The aim is for the video to last the entire duration of the song, which is exactly 3:00 minutes in length.

Target Audience

The target audience will be fans of the band Moose Blood, as I will be using their song for the music video. These people are commonly either male or female, and range from the ages of 15 - 25. I think that in particular, my video will attract this age group, as the character that features in the video is between this age bracket, making it more relatable for the audience as they can put themselves in his position more easily. 


Outline

The narrative for my music video follows the story of a young man who has been kicked out of his house. He goes on a drive to contemplate his life and the situation he is in, stops off at various locations (a fast food outlet, a church) before making his way to his old family home. The narrative will end with the young male character returning to the house he was kicked out of.

Visual Elements

In regards to lighting, I plan on using a lot of low-key, dim lighting, with my character being lit mainly by the television screen in the hotel room. This is to create a moody atmosphere which reflects the feelings of the character and the overall feel of the song. I also intend to incorporate some fairy lights in the video at some point, as this is something that is heavily features in Moose Blood's other music videos and live performances - it is almost their iconography, something that fans associate with the band. 
As for camera movements/techniques, I am going to employ a variety of camera movements, such as tracking shots of my character walking through crowds of people he doesn't know, tilts, pans, zooms etc. I will heavily incorporate close ups and extreme close ups of his face, hands, eyes etc. so that the audience can understand the way that the character is feeling and his vulnerability through his facial expressions and body language. 


Audio Elements

The audio for the video will be the song 'Moving Home' by Moose Blood, as this is the song I have chosen to create the music video for. I won't be recording any additional sound using external mic, however I will be very conscious about ensuring that the footage I select will fit well with the music to make for an aesthetically pleasing video. 


Rationale

I have chosen the song 'Moving Home', as it is one of my personal favourite songs by my favourite band, and also because I thought that the idea and concept behind the lyrics would be interesting and challenging to create a video for. I like the melancholy theme to the song and feel like this would make for an aesthetically pleasing video.


Primary and Secondary Research

For primary research, I have watched and written up a semiotic analysis of various music videos that I hope will inspire my own video in some way and I have also created mood boards that include still images from various different films, music videos, books and television programmes that I am inspired by in some way - whether it be the shot types or camera angles, the colour scheme, the general idea, the mood or even the filters or lighting used. I plan to print this out and take this to London with me for when I'm lacking inspiration, as this may give me a few ideas. 
As for secondary research, I began to read 'The Kindest Cut' by Carol Vernallis, and 'Dancing In The Distraction Factory' by Andrew Goodwin, which gave me an insight into the theories behind music videos. It also enabled me to understand better the conventions of music videos, and therefore help me to decide what to include in my own music video. 

Requirements and Resources

As most or all of my filming will be taking place in London, I will be making use of the hotel room I am staying in. I will also need to use my Canon E0S 700D with the kit lens, a soft focus lens, 60mm lens, tripod and potentially a reflector.  

Actors

The main character (and only character) in my music video, will be played by a young male called Jordan.  I chose a young male character as the song is written and performed by young male artists, therefore making it more relatable to them as an audience and more convincing for the video. 


Constraints and Contingency

I may encounter some problems throughout the filming process include the fact that I am using an 'actor', and people are notoriously unreliable so I will have to really push Jordan to film. Another problem could be the fact that I plan on filming at night or late evening, meaning low light situations which will require additional equipment which I will have to carry around (tripods, additional lighting etc). Another issue with lighting is the fact that I want to use some street lights for certain scenes, however some street lights cast a very orangey glow which does not always look particularly effective and doesn't fit with the colour scheme throughout the video. 




Legal and Ethical Considerations



Budget

My budget for the video will be limited as it is being made for educational purposes and I have not acquired any funding. The main thing I will need to consider when it comes to my budget is travel costs and hiring equipment out from the technician at college.